This may sound like an odd question, we can all talk about how we work hard to succeed at our businesses, put in the hours and so on but often this effort can be misplaced and not in the long term interests of the business.
Weaknesses in any of the key areas of what makes a business tick can ultimately lead to its downfall. The most important area is of course sales. No matter how strong the rest of your business is, without sales it is unlikely to survive for long.
Nowadays businesses face a lot of competition online and all too often next to no money is invested in the company website. The website is the shop window of a business and if it is put together badly or parts of it don’t function, then this can put off potential clients and customers who will be led to thinking that the owners don’t really care enough to invest in their brand.
A website is not the only area where some businesses under invest. It could be that the owners could corners on hiring the right calibre of staff or don’t invest in advertising because it seems too expensive.
Investment, however, is crucial to business survival just as much as cash flow. If owners lack faith in helping a business succeed then a business is already doomed to fail before it even gets off the ground.